adidas is continuing to create sneakers out of ocean plastic and its newest design, the Terrex Two Parley Shoes, come from yet another collaboration with Parley for the Oceans. The lightweight and supportive footwear design was created to help with fast movements and offer comfort with every step thanks to its breathable mesh upper, cushioned midsole and grippy Continental Rubber outsole.
The shoes are made with recycled Parley Ocean Plastic, which is originally sourced by collecting waste from beaches and coastal communities before it has the chance to pollute waterways and threaten ocean life. According to Eric Liedtke, Executive Board Member for Global Brands Adidas Group, adidas' partnership with Parley for the Oceans is all about turning a "threat into a thread."
The adidas Terrex Two Parley Shoes are available in two colors: a black and grey colorway and an undyed white option.
What Makes This Trend Stand Out
- Ocean Plastic Sneakers
- The use of ocean plastic in sneaker production creates an opportunity for sustainable and eco-friendly footwear.
- Collaboration with Parley for the Oceans
- Collaborating with organizations like Parley for the Oceans allows brands to contribute to environmental causes and promote sustainability.
- Lightweight and Supportive Footwear
- The focus on lightweight and supportive designs in footwear offers opportunities for comfort and enhanced performance.
Sectors Adopting This
- Sporting Goods
- The use of ocean plastic in sneakers presents opportunities for sustainable and environmentally friendly products in the sporting goods industry.
- Fashion and Apparel
- Collaborations with organizations like Parley for the Oceans provide opportunities for brands in the fashion and apparel industry to promote sustainability and create eco-friendly products.
- Environmental Conservation
- The focus on using recycled materials and turning waste into usable products creates opportunities for innovation in the field of environmental conservation.
