With the lifestyle of the modern consumer in mind, TerraVita introduced a range of potent, full-spectrum CBD tinctures that are combined with other functional ingredients like adaptogens and terpenes to support relaxation, focus or sleep. By introducing these new products, TerraVita is setting itself apart as one of the first brands of its kind to blend adaptogenic ashwagandha root with high-potency, full-spectrum CBD.
While Relax is a blend that helps to combat stress and anxiety, Focus is beneficial for boosting cognitive functions with ingredients like green tea extract, ginseng and taurine.
Knowing that consumers are curious about the purity and sustainability of the products they purchase, the brand is supporting transparency by including a scannable QR code that shows lab results detailing a tincture's CBD potency and terpene content.
What's Driving This Trend
- Cbd-adaptogenic Blends
- The trend towards combining CBD with adaptogens creates new opportunities for natural health and wellness products.
- Transparency in CBD Products
- The emphasis on transparency through the use of QR codes creates opportunities for brands to differentiate themselves in the market by showing customers the purity and potency of their products.
- Functional CBD Tinctures
- The incorporation of functional ingredients such as terpenes, green tea extract, and ginseng creates new opportunities for CBD products that target specific health benefits.
Who This Affects Most
- Health and Wellness
- The combination of CBD and adaptogens presents new opportunities for natural health products and holistic approaches to wellness.
- CBD Products
- The demand for transparency and functional ingredients creates opportunities for innovative CBD product development.
- Supplements
- The incorporation of functional ingredients in CBD tinctures creates opportunities for supplement brands to expand their product offerings and reach new customers.
