The Monaco Cocktails Tequila Sun Crush Has Two Shots Per Can
Michael Hemsworth — July 16, 2021 — Marketing
References: drinkmonaco & foodbev
The Monaco Cocktails Tequila Sun Crush canned cocktail is a new product from the premium cocktail brand that is focused on providing a balanced, refreshing experience for consumers.
The cocktail comes in 12-ounce cans with two shots of tequila each to achieve a 9% ABV, which is rounded out with a refreshing orange flavor. The gluten-free cocktail is being launched now in convenience stores across the nation at a price point of $2.50 to $2.99, depending on location.
CEO of Atomic Brands Don Deubler explained the new Monaco Cocktails Tequila Sun Crush canned cocktail further saying, "Agave tequila is a top-growing spirit, and we are thrilled to introduce a new RTD variety that taps into this booming interest for pre-mixed, tequila-based cocktails. We are delivering an all new canned cocktail experience with the launch of Tequila Sun Crush that builds off the strong momentum we’ve seen for our first tequila-based RTD, Tequila Lime Crush. Now with Tequila Sun Crush, we are marrying premium agave tequila with refreshing, on-trend orange flavour to bring a new and exciting option to market this summer to meet this increasing consumer demand."
The cocktail comes in 12-ounce cans with two shots of tequila each to achieve a 9% ABV, which is rounded out with a refreshing orange flavor. The gluten-free cocktail is being launched now in convenience stores across the nation at a price point of $2.50 to $2.99, depending on location.
CEO of Atomic Brands Don Deubler explained the new Monaco Cocktails Tequila Sun Crush canned cocktail further saying, "Agave tequila is a top-growing spirit, and we are thrilled to introduce a new RTD variety that taps into this booming interest for pre-mixed, tequila-based cocktails. We are delivering an all new canned cocktail experience with the launch of Tequila Sun Crush that builds off the strong momentum we’ve seen for our first tequila-based RTD, Tequila Lime Crush. Now with Tequila Sun Crush, we are marrying premium agave tequila with refreshing, on-trend orange flavour to bring a new and exciting option to market this summer to meet this increasing consumer demand."
Trend Themes
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Pre-mixed Tequila Cocktails — There is an opportunity for brands to innovate in the pre-mixed cocktail market by creating unique flavor combinations and using premium ingredients.
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Canned Cocktails — The convenience and affordability of canned cocktails make it an attractive option for consumers, leading to a growing trend in the industry.
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Flavored Alcohols — The demand for unique and refreshing flavors in alcoholic beverages presents an opportunity for distilleries to experiment with new flavor profiles and expand their product lines.
Industry Implications
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Beverage Industry — With the rise in popularity of canned cocktails and flavored alcohols, the beverage industry can capitalize on this trend by creating new and innovative products.
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Convenience Store Industry — Convenience stores can increase revenue by offering a wider selection of pre-mixed cocktails that appeal to consumers looking for convenience and affordability.
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Alcohol Distribution Industry — The demand for pre-mixed tequila cocktails and flavored alcohols provides an opportunity for alcohol distributors to expand their product offerings and reach a wider market.
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