VERDY and NIGO have designed a new varsity jacket for Japanese kickboxer Tenshin Nasukawa. The fighter was recently crowned victorious at ‘The Match 2022’ at Tokyo Dome, and the jacket was designed as a way to expand the collection of themed merch released for the event. The HUMAN MADE varsity jacket was designed by VERDY and features “TEAM TENSHIN” text on the chest and back, as well as Cygames branding underneath a chenille dinosaur graphic on the rear.
The jacket also celebrates Tenshin Nasukawa’s departure from competitive kickboxing after the athlete announced his retirement in 2021 in order to pursue boxing. The HUMAN MADE Varsity Jacket for Tenshin Nasukawa can be viewed in the photos above.
Image Credit: VERDY
Key Themes Behind This Trend
- Athlete-inspired Fashion Merchandise
- Companies should consider partnering with successful athletes to create fashionable merchandise inspired by their achievements.
- Themed Varsity Jackets
- There is potential for companies to release merchandise collections inspired by events and featuring themed varsity jackets.
- Nostalgic Designs
- Designers could tap into nostalgia by creating merchandise featuring retro or vintage designs like chenille graphics.
Where This Applies
- Sporting Goods
- Athletic apparel and equipment providers can expand their product lineup by collaborating with accomplished athletes and creating merchandise collections inspired by their successes.
- Fashion Retail
- Fashion retailers can take advantage of themed merchandise collections, like athletic events, to create in-store promotions and boost sales.
- Marketing and Advertising
- Marketing and advertising agencies can provide creative services to companies looking to release event-themed merchandise collections and create effective promotional campaigns.
