Technology such as laptops, smartphones and tablets have become fixed tools in our society, so the ASUS 'Z-LUXX' technology series aims to make them a more stylish accessory. Given that we take our devices and gadgets with us everywhere, the ASUS 'Z-LUXX' series imagines the devices as being stylish accessories. This is achieved using a number of materials such as brushed metal, aluminum and leather to transform the advanced technology devices into technology that's suitable for men and women.
We have seen technology devices with a feminine aesthetic before, but the ASUS 'Z-LUXX' technology series looks to take this notion a step further with designs for both men and women. This goes against the somewhat rudimentary design of technology devices to be more stylish.
What's Driving This Trend
- Stylish Tech Accessories
- Opportunity for companies to create fashionable and trendy tech accessories that appeal to both men and women.
- Gender-inclusive Tech Design
- Potential for companies to develop technology products with designs that cater to both male and female consumers.
- Materials Innovation in Tech
- Opportunity for companies to explore the use of brushed metal, aluminum, leather, and other materials to create stylish tech devices.
Who This Affects Most
- Fashion Accessories
- Fashion accessory industry can capitalize on the demand for stylish tech accessories by creating innovative products.
- Consumer Electronics
- Consumer electronics industry can explore gender-inclusive tech designs to expand their target market and offer more options to consumers.
- Materials Manufacturing
- Materials manufacturing industry can benefit from the demand for different materials in tech devices by developing new materials and manufacturing processes.
