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Frothy Fog-Inspired Drinks

Peet's Coffee Launched a Collection of "Tea Fog" Beverages

— May 24, 2018 — Lifestyle
This summer, Peet's Coffee is adding to its permanent menu with a collection of "Tea Fog" drinks that feature simple ingredients and aesthetically pleasing colors that remind of the fog in the San Francisco Bay Area.

The complete beverage collection includes a mix of coffee- and tea-based options, such as the Coconut Cold Brew Fog, Honey Black Tea Fog, Wildberry Hibiscus Tea Fog, Green Tea Tropical Tea Fog, and the Matcha Tea Fog, many of which are blended with lemonade and a touch of honey.

While consumers will undoubtedly covet the colorful drinks for their dynamic appearances, the drinks will also appeal to those who are looking for refreshment in the range of 90 to 200 calories.
Trend Themes
1. Colorful Beverage Trends - The popularity of aesthetically pleasing colorful drinks like Peet's Coffee's 'Tea Fog' collection presents opportunities for other brands to create visually appealing beverages.
2. Simple Ingredient Drinks - The demand for drinks with simple, recognizable ingredients, like Peet's Coffee's 'Tea Fog' collection, provides an opportunity for brands to cater to health-conscious consumers.
3. Low-calorie Refreshment - The popularity of low-calorie beverages, such as the 90 to 200 calorie 'Tea Fog' drinks, opens up opportunities for brands to create refreshing options for health-conscious consumers.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of colorful and visually appealing drinks by creating their own unique beverage collections.
2. Tea Industry - The tea industry can innovate by offering simple ingredient tea options that cater to health-conscious consumers.
3. Health and Wellness Industry - The health and wellness industry can tap into the demand for low-calorie and refreshing beverages by creating their own range of products.
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