Football superstar Tom Brady recently released a cookbook called the 'TB12 Nutrition Manual,' which outlines all of the strict dietary guidelines he and his wife Gisele Bundchen follow. Packed with seasonally inspired recipes that support the star's specific nutritional plan, Brandy's book has been dubbed a "living Manual" rather than just another cookbook.
Brady's recipe book is designed around his TB12 nutrition plan, which is meant to help consumers eat healthier. In addition to the 89 recipes featured in the book, Brady plans to send customers additional recipes over time that can be added to the book. All of these recipes are bound between natural wood covers that have been laser-etched with the TB12 logo.
Priced at a whopping $200, the new cookbook is designed for those who are serious about healthy eating.
What Makes This Trend Stand Out
- Athlete Cookbook Trend
- Athletes exploring food as a way to build their brand can create a new segment in the cookbook industry
- Celebrity-owned Cookbook Trend
- More celebrities creating their own cookbook is an opportunity for publishers and marketers
- Personalized Nutrition Plan Trend
- Personalized nutrition services that can create customized food plans are poised to disrupt the traditional cookbook industry
Sectors Adopting This
- Publishing Industry
- Publishers can collaborate with athletes and other celebrities to create personalized cookbooks for specific audiences
- Fitness Industry
- Nutrition and wellness experts in the fitness industry can use their knowledge to create personalized nutrition plans and branded cookbooks for their clients
- Food Industry
- Food companies can capitalize on the personalized nutrition trend by partnering with athletes and celebrities to create ready-to-eat meals that follow specific nutrition plans
