TB12 has released its latest hydrating recovery mixes called Electrolytes+ Perform and Recover. The brand was founded by seven-time Super Bowl-winning quarterback Tom Brady and Alex Guerrero. Furthermore, both mixes are vegan-friendly, sugar-free, and gluten-free. They are also designed to maintain hydration and replenishment throughout any workout.
Electrolytes+ Perform is packed with functional ingredients such as L-Citrulline, carbohydrates, and mango leaf extract. These ingredients result in keeping glycogen storages high, adapting to stress, and decreasing lactic acid. Electrolytes+ Recover is made to combat soreness for optimal recovery. It contains ingredients such as BCAAs, L- Glutamine, Tart Cherry, Low-Glycemic Carbohydrates, and Trans-Resveratrol. Grant Shriver, President and CEO of TB12, said: "We are thrilled to launch our Electrolytes+ Perform and Recover blends, an innovative formula that leverages our existing base electrolytes to guarantee optimal performance and recovery."
Image Credit: TB12
What's Driving This Trend
- Vegan Recovery Mixes
- Opportunity for companies to expand their product lines and market towards vegan and health-conscious consumers.
- Functional Ingredient Formulas
- Potential for using unique combinations of functional ingredients to cater to specific performance and recovery needs.
- Sugar-free, Gluten-free Hydrating Options
- Demand for low-sugar and gluten-free options in the sports drink market provides opportunity for companies to create innovative hydration solutions.
Who This Affects Most
- Sports Drinks
- Opportunity for companies that specialize in sports drinks to expand their product lines with innovative hydrating and recovery formulas.
- Vegan Health Food Products
- Health food companies can capitalize on the trend of vegan and plant-based nutrition by creating more recovery and performance products that align with these values.
- Supplements
- Supplement companies can leverage the demand for functional ingredients by creating unique and customizable formulas that cater to specific performance and recovery needs.
