Places+Faces works in collaboration with Seoul-based eyewear label Gentle Monster in reviving the brand's iconic Tazi frames. The new collaborative collection is comprised of three pieces in total, with the highlighting focus on rejuvenating the Tazi. The collection's eyewear options take on branding details through the infusion of hues with the pieces in either black, red, or green colorway options.
To celebrate the collaborative launch, Places+Faces hosted a special release party that took place at London's Oval Space. There were appearances by names such as Octavian, Suspect, and Goldlink amongst others. The new eyewear collection boasts a nostalgic retro theme and it translates through its lookbook. -- through a series of washed out polaroid shots.
Why This Trend Is Growing
- Nostalgic Sunglasses
- Companies can experiment with revamping vintage sunglasses that are still popular today.
- Collaborative Fashion Collections
- Partnerships can be formed between companies to blend their audience demographics for enhanced marketing strategies.
- Vintage-inspired Accessories
- Retailers can replicate and present modified vintage accessories as a new trend, charming customers who love the retro style.
Industries Being Reshaped
- Fashion
- Fashion industries can utilize the high demand for nostalgia to revive iconic vintage accessories for upcoming generations to enjoy.
- Eyewear
- Eyewear industries can focus on repackaging nostalgic retro frames for the modern consumer's usage, emphasizing both style and convenience.
- Event Planning
- Event planning industries can cater to nostalgic events that focus on reviving and modernizing classic fashion trends that appeal to a specific audience.
