'Taylor Swift NOW' is the name of a new offering from AT&T that promises unique videos, concert performances and other never-before-seen footage from the archives that devoted fans will enjoy. This kind of a curated video catalog is a completely new offering for AT&T, which will be especially appealing to fans who want to see the exclusive content alongside commentary from Swift herself.
Taylor Swift NOW is exclusively available to AT&T customers with access to DIRECTV, DIRECTV NOW and U-verse. This means that more than 25 million customers will have access to the pop star TV channel through apps and on-the-go streaming platforms.
While it's enough for some celebrity fans to follow a public figure on social media, others crave more content, which is being offered to them in the form of mobile games, lifestyle apps and dedicated TV channels such as this one.