AT&T's 'Taylor Swift NOW' Promises New and Never-Before-Seen Content for Fans
Laura McQuarrie — December 9, 2016 — Pop Culture
References: about.att & vanityfair
'Taylor Swift NOW' is the name of a new offering from AT&T that promises unique videos, concert performances and other never-before-seen footage from the archives that devoted fans will enjoy. This kind of a curated video catalog is a completely new offering for AT&T, which will be especially appealing to fans who want to see the exclusive content alongside commentary from Swift herself.
Taylor Swift NOW is exclusively available to AT&T customers with access to DIRECTV, DIRECTV NOW and U-verse. This means that more than 25 million customers will have access to the pop star TV channel through apps and on-the-go streaming platforms.
While it's enough for some celebrity fans to follow a public figure on social media, others crave more content, which is being offered to them in the form of mobile games, lifestyle apps and dedicated TV channels such as this one.
Taylor Swift NOW is exclusively available to AT&T customers with access to DIRECTV, DIRECTV NOW and U-verse. This means that more than 25 million customers will have access to the pop star TV channel through apps and on-the-go streaming platforms.
While it's enough for some celebrity fans to follow a public figure on social media, others crave more content, which is being offered to them in the form of mobile games, lifestyle apps and dedicated TV channels such as this one.
Trend Themes
1. Exclusive Content Streaming - The trend of offering exclusive content through streaming services creates opportunities for other companies to curate unique video catalogs and attract dedicated fanbases.
2. Mobile Entertainment Apps - The trend of providing fans with mobile games and lifestyle apps tied to celebrities opens up opportunities for developers to create immersive experiences and capitalize on the popularity of public figures.
3. Curated Video Catalogs - The trend of curated video catalogs, such as 'Taylor Swift NOW,' presents opportunities for other companies to compile never-before-seen footage and offer it alongside additional exclusive content.
Industry Implications
1. Streaming Services - The streaming services industry can disrupt traditional TV broadcasting by providing exclusive content and curated video catalogs.
2. Entertainment App Development - The entertainment app development industry can capitalize on the demand for mobile games and lifestyle apps tied to celebrities and public figures.
3. Digital Media Curation - The digital media curation industry can capitalize on the trend of curated video catalogs by compiling and offering unique footage from archives.
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