As part of The Bulleit Frontier Works Series, whiskey brand Bulleit invented a unique way to share tattoo art on the streets of Los Angeles. As the brand describes, it created the "first-ever 32-Foot Tattoo," which takes the form of a mural across Sunset and Hyperion.
This series involves engaging creative individuals in inventive projects, especially those who are "living and working on the modern cultural frontier." For this large-scale tattoo mural, 24 local tattoo artists were at the centerpiece of this stunt. Each artist involved in the creation of the 32-Foot Tattoo was assigned a small piece of the Bulleit label to showcase their distinctive style. As a whole, the unique mural comes together like the patchwork of a quilt and offers a diverse representation of the local tattoo scene in LA.