Target's "Next-Generation" Store Has Designated Doors For its Shoppers
Ellen Smith — November 17, 2017 — Marketing
References: intl.target & psfk
Target's "Next-Generation" concept store in Texas features two different doors, for two different kinds of shoppers.
In an effort to streamline everybody's holiday shopping experience, the retailer has introduced separate sides of the store that cater to "both busy and not-so-busy shoppers." The distinct entrance ways both offer unique experiences to the consumer, whether they're willing to browse, or interested in a grab-and-go type setup. The 'ease' entrance, focuses on necessities like groceries, home supplies and pre-made dinners. The 'inspiration' entrance enables shoppers to take their time through a more high-end department store lay-out, which promotes leisurely browsing.
Target's Next-Generation" remodel demonstrates the brand's efforts to cater to the needs of each unique guest, in the height of the holiday season.
In an effort to streamline everybody's holiday shopping experience, the retailer has introduced separate sides of the store that cater to "both busy and not-so-busy shoppers." The distinct entrance ways both offer unique experiences to the consumer, whether they're willing to browse, or interested in a grab-and-go type setup. The 'ease' entrance, focuses on necessities like groceries, home supplies and pre-made dinners. The 'inspiration' entrance enables shoppers to take their time through a more high-end department store lay-out, which promotes leisurely browsing.
Target's Next-Generation" remodel demonstrates the brand's efforts to cater to the needs of each unique guest, in the height of the holiday season.
Trend Themes
1. Distinct-entrance Stores - The trend of dual-entrance concept shops is disrupting traditional store layouts by catering to different types of shoppers through separate entrances.
2. Streamlined Shopping Experience - The introduction of designated doors for different kinds of shoppers offers a more personalized and efficient retail experience.
3. Catering to Diverse Consumer Needs - Target's Next-Generation store exemplifies the trend of tailoring store layouts to accommodate the varying preferences of shoppers.
Industry Implications
1. Retail - In the retail industry, the adoption of dual-entrance concept shops presents opportunities for stores to enhance customer satisfaction and increase sales.
2. Supermarket - Supermarkets can benefit from the trend of distinct-entrance stores by catering to both time-conscious and leisurely shoppers through separate entrances.
3. Department Store - The department store industry can capitalize on the trend of streamlined shopping experiences by incorporating distinct entrances that cater to different types of shoppers.
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