Tara O’Hehir, a London, UK-based photographer, has found the perfect way to accentuate the look of glasses on a human face; she’s eliminated the rest of the person, leaving behind only the eyes, noses and mouths of her subjects. The results are photos of phantom-like people wearing stylish frames that just seem to pop right off the screen. It’s such a simplistic, yet effective way of directing people’s attention to the product being sold, which in this case is Fritz Frames’ hand-crafted timber glass frames.
The manner in which Tara O’Hehir has manipulated her photos makes it appear as though a talented artist rendered each face using a pencil. In certain pictures, the cheeks of her subjects seem to fade effortlessly into the background, amplifying the ghostly effect of her images.
Key Themes Behind This Trend
- Phantom-like Photography
- Opportunity for photographers to explore minimalist and mysterious subject matter, catering to a growing interest in the surreal and ethereal.
- Minimalistic Product Photography
- Opportunity for e-commerce retailers to showcase their products in a simple and impactful way, drawing attention to key features.
- Simplistic Advertising Imagery
- Opportunity for advertisers to create visually striking ads by focusing on a single aspect of their product or service, and allowing it to take center stage.
Where This Applies
- Eyewear
- The unique framing technique used in photography can be utilized by eyewear retailers to create captivating marketing and advertising imagery.
- Art and Photography
- The ethereal, minimalist approach to photography used in this example presents an opportunity for the art and photography industry to explore new directions in creating impactful visuals.
- E-commerce
- The minimalist style of photography exhibited in this example can be applied to product photography, making it an ideal opportunity for e-commerce businesses looking to showcase their products in a clean and concise manner.
