Krispy Kreme Gives Away Free Doughnut on Talk Like a Pirate Day
Elise Ying-Hei Ho — September 12, 2012 — Marketing
References: flickr & huffingtonpost
There have been many entertaining marketing strategies surfacing recently, but Krispy Kreme tops it off with a simple low-tech and potentially highly hilarious tactic: talk like a pirate.
In honor of the 10th annual Talk Like a Pirate Day, the American doughnut chain has announced that a free glazed doughnut will be given to any customer who talks like a pirate or wears an eye patch on the special day. In fact, those who are willing to deck out in full-fledged pirate costumes can receive a full dozen of fluffy deliciousness.
Not only is this a clever technique, it's also a great way for people to relax and act a little silly together. Plus, it comes with a delicious incentive, so who cares if someone's staring?
In honor of the 10th annual Talk Like a Pirate Day, the American doughnut chain has announced that a free glazed doughnut will be given to any customer who talks like a pirate or wears an eye patch on the special day. In fact, those who are willing to deck out in full-fledged pirate costumes can receive a full dozen of fluffy deliciousness.
Not only is this a clever technique, it's also a great way for people to relax and act a little silly together. Plus, it comes with a delicious incentive, so who cares if someone's staring?
Trend Themes
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Creative Marketing Strategies — Companies are seeking out-of-the-box marketing strategies to appeal to customers.
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Event-based Promotions — Event-related promotions create buzz and increase customer engagement.
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Interactive Promotions — Interactive promotions that encourage customer participation are becoming more popular.
Industry Implications
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Food and Beverage — Food and beverage companies can increase customer engagement with event-based promotions and creative marketing strategies.
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Retail — Retailers can increase foot traffic and sales by offering interactive promotions that create a unique shopping experience.
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Entertainment — Companies in the entertainment industry can boost engagement and revenue by creating event-based promotions that offer customers a unique and memorable experience.
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