A10 Design is a Brazilian company that designed a clever and colorful-looking packaging set for Talcha Tea. The goal behind the vibrant packaging, according to the website 'TheDieline' was, "to arouse the curiosity and attract the Brazilian public to the world of tea - a drink that is not part of the culture of this country."
The Talcha Tea is packaged in sleek, black, tin containers and re-sealable bags that depict the various flavors of tea in bright and informative ways. The vibrant neon-like colors used against the backdrop of black are certainly eye-catching and appealing to consumers. The company's brand motif is printed on a variety of other items that can complement the tea packaging, including gift bags and tea cups with saucers. The Talcha Tea company hopes that their pretty packaging will appeal to consumers as easy go-to gift ideas for friends and family.
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