TAG body spray unveiled a new series of celebubranded packaging designed by a number of pop culture icons. Pro snowboarder Shawn White, tattoo artist Ami James, rapper Jay-Z, and custom motorcycle/auto pioneer Jesse James contributed their faces and designs for TAG body spray.
The TAG body spray packaging is meant to convey the individuality of each designer. Shawn White’s, for example, is all white and features some of his signature icons. And Ami James’ packaging includes classic tattoo-inspired artwork.
The TAG campaign was pioneered by United DSN, a firm that has helped develop branding for the likes of Pepsi, Starbucks, Colgate, and A&P;grocery stores.