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Advent Calendar Beer Branding

The Taft's Ale House Liquid Advent Case is Festively Designed

— December 1, 2015 — Lifestyle
Advent calendars are traditionally a way for those who celebrate Christmas to have a bit of fun during the countdown towards the big day, but the Taft's Ale House Liquid Advent Case takes a whole new approach to the holiday tradition.

The Taft's Ale House Liquid Advent Case takes the aesthetic it carries from the advent calendar that encourages a treat or surprise each of the 24 days before December 25th. Instead of chocolate, the Taft's Ale House Liquid Advent Case offers a beer, which makes it a nostalgic way for men to partake in the tradition while still maintaining a mature aesthetic.

The Taft's Ale House Liquid Advent Case is an exercise in seasonal holiday branding that helps to ritualize the practice of drinking the brand's beverage, which in turn will help create a more positive association with it in the future.
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