As soon as you're sharing a room invaded by pesky mosquitoes, you may find that you or your roommate becomes even more annoying than the bugs themselves. This Tabard Insect Repellent campaign captures the pointless lengths people go to unsuccessfully avoid bites in the night.
No matter how much you thrash about and swat in the dark, there's little chance of actually squashing a fly, and much more that you'll lose more sleep than if you were to leave it alone. These three Lowe Bull advertising agency prints frame the ridiculous behavior of one 150-pound person against a winged speck invisible to the viewer of these images. The Tabard Insect Repellent campaign uses outdoor camping scenes and indoor bedroom scenes to show that this product can solve bug problems anywhere.
Flailing Bedfellow Ads
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Backwards Body Branding
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