With so many music and film events to see at SXSW 2015, the SXSW GO app is especially handy since no two people will have the same experience. Like a lot of event apps, the SXSW GO serves as a hyper-informative hub where people can check out the venues, acts or scope out new friends nearby. Where this app really sets itself apart is with beacon technology, used to tailor an attendee's experience.
In order to take full advantage of the localized low-powered Bluetooth systems, SXSW attendees will have to opt-in to indicate that their location may be used. By enhancing the potential for social connections, the app makes it easy to find new friends and network, especially since users have the ability to direct message and email one another.