This year at SXSW, DropBox tapped six up-and-coming artists to co-create a series of three murals that embody the brand's energy and promote an important message.
This creative campaign reflects the values of the popular Austin-based festival by spotlighting new talent and promoting artistic endeavours. The project features the live painting of three murals, with two artists working collaboratively on one canvas. According to DropBox's chief marketing officer, Carolyn Feinstein, this project intends to “tell our story about helping people to collaborate, find flow and work together in a meaningful way.”
Each of the murals will serve as a visual representation of one of these three themes: reimagining the future, environmentalism and human rights.
Image Credit: Tony Ung