At SXSW Dropbox is Asking Artists to Co-Create Murals
Ellen Smith — March 13, 2018 — Art & Design
References: blogs.dropbox & adweek
This year at SXSW, DropBox tapped six up-and-coming artists to co-create a series of three murals that embody the brand's energy and promote an important message.
This creative campaign reflects the values of the popular Austin-based festival by spotlighting new talent and promoting artistic endeavours. The project features the live painting of three murals, with two artists working collaboratively on one canvas. According to DropBox's chief marketing officer, Carolyn Feinstein, this project intends to “tell our story about helping people to collaborate, find flow and work together in a meaningful way.”
Each of the murals will serve as a visual representation of one of these three themes: reimagining the future, environmentalism and human rights.
Image Credit: Tony Ung
This creative campaign reflects the values of the popular Austin-based festival by spotlighting new talent and promoting artistic endeavours. The project features the live painting of three murals, with two artists working collaboratively on one canvas. According to DropBox's chief marketing officer, Carolyn Feinstein, this project intends to “tell our story about helping people to collaborate, find flow and work together in a meaningful way.”
Each of the murals will serve as a visual representation of one of these three themes: reimagining the future, environmentalism and human rights.
Image Credit: Tony Ung
Trend Themes
1. Co-creating Murals - The trend of co-creating murals showcases the power of collaboration and creativity in artistic endeavors, offering opportunities for brands to engage with their audience and promote their messages.
2. Spotlighting New Talent - The trend of spotlighting new talent provides opportunities for brands to support emerging artists and create unique, fresh content that resonates with their target audience.
3. Promoting Artistic Endeavors - The trend of promoting artistic endeavors allows brands to align themselves with creative expressions and cultural movements, showcasing their values and connecting with their audience on a deeper level.
Industry Implications
1. Technology - By incorporating co-created murals into their campaigns, technology companies can demonstrate their commitment to collaboration and innovation, while also promoting their brand and products in a visually captivating way.
2. Hospitality - Hotels and venues can leverage the trend of co-creating murals to create vibrant, visually-stunning spaces that attract and engage guests, while also supporting local artists and promoting their brand as a cultural hub.
3. Fashion - Fashion brands can collaborate with artists to create co-created murals that reflect their brand aesthetic and values, creating immersive experiences that merge fashion and art and resonate with their target audience.
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