If you've ever dreamed of transforming into a mermaid, these swimming flippers from Urban Outfitters will make your dream feel that much more concrete. The beach accessories are great for snorkeling or scuba diving adventures or poolside photoshoots with a mermaid theme.
Shaped to resemble playful mermaid tails, these swimming flippers are available in two colors -- a burnt yellow and a turquoise -- and are priced $100 per set. While this may not be the most practical pool accessory to invest in, it is reflective of Millennial and Gen Z consumers' recent mermaid obsession.
In addition to these fun flippers, Seapunk fashions and mermaid swimming classes are other examples of our fascination with the mythical sirens.
What's Driving This Trend
- Mermaid-themed Accessories
- Opportunity for businesses to create a range of mermaid-themed products and accessories.
- Seapunk Fashion
- Potential for fashion brands to incorporate seapunk elements into their designs, tapping into the growing mermaid trend.
- Mermaid Swimming Classes
- Leverage the popularity of mermaids by offering swimming classes focused on teaching the techniques of mermaid swimming.
Who This Affects Most
- Beach Accessories
- Develop innovative beach accessories inspired by the whimsical concept of mermaids.
- Fashion
- Fashion brands can explore introducing mermaid-inspired designs and apparel collections.
- Swimming Education
- Opportunity for swimming schools and instructors to offer specialized mermaid swimming classes.
