r.e.m. beauty's sweetener foundation is a hydrating, long-wearing hybrid product that delivers immediate and lasting benefits. This skin-caring foundation shares the power of the beauty brand's hydrasmooth essence, a clinically proven blend of raspberry leaf extract and hyaluronic acid spheres, which touts "supercharged hydration instantly and up to four weeks."
Niacinamide is also a key ingredient in the longwearing foundation that provides a natural-matte finish, and this purposeful ingredient helps to diminish the appearance of pores, correct dullness and enhance overall brightness.
While the brand's expansive shade range offers a variety of undertones, a customized shade can be achieved by mixing a sweetener foundation with other shades, or a fair 1 (bright white) or rich 10 (blue-black) sweetener concealer, according to the brand.
What Makes This Trend Stand Out
- Hydrating Skincare-color Hybrid
- The rise of hydrating skincare-color hybrid products presents an opportunity for brands to offer long-lasting foundation with skincare benefits.
- Powerful Skin-caring Foundation
- The inclusion of key ingredients like raspberry leaf extract and niacinamide in foundations opens up possibilities for creating foundation products that offer both skincare benefits and a natural-matte finish.
- Customized Shade Matching
- The ability to mix foundation shades or use color-specific concealers to achieve a customized shade presents an opportunity for brands to provide personalized foundation options to consumers.
Sectors Adopting This
- Beauty and Skincare
- The intersection of skincare and makeup in foundation products creates opportunities for innovation and product development within the beauty and skincare industry.
- Cosmetics
- The use of hydrating, long-wearing foundations with skincare benefits in cosmetics opens up new possibilities for brands to create high-performance makeup products that prioritize skin health.
- Personal Care
- The trend of customized shade matching in foundations presents opportunities for personal care brands to offer tailored solutions for individuals seeking the perfect match for their skin tone.
