The Swanson Homemade Soup Maker aims to solve those weeknight meal woes with something more convenient, satisfying and healthier than traditional canned soup. Sold as a dry soup mix, this new product from Campbell's is the first of its kind and is also the first to come packaged in a convenient stand-up pouch. The choice to use a stand-up pouch was done to appeal to retailers as its design allows for attractive displays, compact storage and basic convenience. The package also includes information for buyers on the other ingredients they must add to complete the soup.
The Swanson Homemade Soup Maker line currently offers four different mixes, including: Chicken Noodle Soup Mix, Chicken Tortilla Mix, Loaded Potato Soup Mix and Vegetable Beef Noodle Mix. Unlike traditionally packaged soup, this dry soup mix includes only the base broth and other dried ingredients, with customers needing to purchase and prepare the fresh ingredients. This method of selling pre-made soup allows customers greater control over their meal and ensures that buyers can augment and modify dishes to their own tastes.