A sustainable lifestyle requires individuals to rethink their lifestyle choices and prioritize materials that are good for the environment or generally less harmful. This means that even the smallest of necessities—like hair ties—need to be accounted for. Kooshoo is a brand available on Good Intent, the marketplace for products that enable a sustainable lifestyle in its entirety.
Kooshoo’s product is pegged as “the first organic cotton and plastic-free hair ties in the world.” Their fibers are suitable for thick hair and the brand has reached the perfect balance in making them “soft enough to not cause hair tie headaches.” The materials are 75% GOTS Certified Organic Cotton and 25% Natural Rubber.
Kooshoo’s products are responsibly and ethically manufactured in a Fair Trade-certified facility in Los Angeles. While the paper packaging for the hair ties and the cotton component can be composted, the rubber takes several years to biodegrade, with a dependence on light exposure, soil nutrients, access to oxygen, and so on.
Image Credit: Good Intent
What Makes This Trend Stand Out
- Plastic-free Hair Ties
- Opportunity to disrupt the hair tie industry by introducing plastic-free and eco-friendly hair ties made from organic materials.
- Organic Cotton Fashion
- Growing trend towards sustainable materials in the fashion industry, with opportunity to innovate and introduce organic cotton as a viable alternative to traditional materials.
- Fair Trade Manufacturing
- Increasing demand for ethically manufactured products, opening up opportunities to disrupt industries by introducing fair trade practices in manufacturing and production.
Sectors Adopting This
- Fashion
- Opportunity for fashion industry to embrace organic cotton as a sustainable, eco-friendly material for their products, and pivot towards a more sustainable and ethical business model.
- Beauty
- Opportunity for beauty industry to explore plastic-free alternatives for hair ties, while embracing sustainable and eco-friendly materials for their products, and adopting fair trade manufacturing practices.
- Wellness
- Opportunity to disrupt the wellness industry by introducing sustainable and eco-friendly products, made from organic materials that are responsibly and ethically manufactured, contributing to the overall well-being of consumers and the environment.
