If you're a fan of sushi get your own giant detailed sushi pillow for $48.00 - $58.00. The top of the shrimp is hand painted and has a cotton 'rice' bottom with a strip of emerald coloured 'seaweed'. You can choose from california rolls and other various types of sushi. (GUSH Magazine)
Implications - The rise of foodie culture has inspired a wave of inedible culinary creations, from fashion to home decor. Epicurean consumers are increasingly looking for items that express their personality and interests; these sushi pillows target quirky fans of the Japanese cuisine. Companies can take advantage of this opportunity by releasing functional accessories that take on the theme and form factor of a popular food item.