Fairy Tale Skate Decks

Supreme 'Snow White' Skateboards Brings the Princess to Extreme Sports

Disney characters have served as an inspiration for design in all sorts of artistic mediums, and now the company is going extreme with the new Supreme 'Snow White' Skateboards.

Normally when you think Disney, it's often associated with Mickey Mouse and friends; however, this time, a brand is using another character. The Supreme 'Snow White' Skateboards feature the iconic princess in her vintage form without making any changes. There are multiple images of her spread throughout the deck much like what Andy Warhol did with Marilyn Monroe's image in his infamous piece of work.

With Snow White on a skateboard, it makes me wonder if Supreme will go with other characters to add to the series.

Disney-inspired Skateboard Decks
Disney collaborations in extreme sports create opportunities for other brands to infuse classic characters into new spaces.
Retro Character Merchandise
Retro-inspired merchandise is a trend that continues to gain popularity, as consumers look for a nostalgic connection to their childhood.
Crossover Culture Collaborations
Collaborations between brands in vastly different industries offer new, unique experiences for fans of both entities.

Industries Being Reshaped

Sports Retail Industry
Combining iconic characters with sports merchandise presents an opportunity for sports retailers to create unique and highly-coveted products.
Entertainment Industry
Collaborations between entertainment companies and other industries create unique marketing opportunities and expand the presence of beloved characters.
Fashion Industry
Nostalgia-driven fashion trends are on the rise, and brands can capitalize on this by creating throwback merchandise featuring popular characters from various industries.
SCORE
2.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 14%
Activity 45%
Freshness 8%

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