Nestlé acquired Sweet Earth in 2017 and now it is introducing the brand's plant-based beef alternative to products from other brands like DiGiorno's Rising Crust Meatless Supreme Pizza. The meatless pizza offers a new way to introduce familiarize people with the meatless product, which is made with pea protein, wheat gluten, canola oil, coconut oil and fruit and vegetable juice concentrates.
When developing the new product, Nestlé found that a consumer survey reported that almost half of consumers have integrated plant-based meat into their diets or would be open to trying it. For a limited time, Nestlé is giving people the chance to win a package of its new DiGiorno Rising Crust Meatless Supreme pizza before it officially launches on Amazon Fresh in 2020.
Image Credit: Nestlé