Oil Control Primers

GLAMGLOW's SUPERMATTIFY Bridges Skincare and Makeup

GLAMGLOW is known for its innovative masks and skincare treatments, and its newest release called SUPERMATTIFY is a skincare-makeup hybrid. The SUPERMATTIFY Clarifying Oil-Control Face Primer is a silicone-based product that promises to do more than just create the perfect canvas for applying color cosmetics.

The clarifying primer is formulated with six acids—lactic acid, salicylic acid, glycolic acid, mandelic acid, tartaric acid and pyruvic acid—with deeply cleansing, exfoliating and acne-banishing benefits. While these skincare acids are included in other products from GLAMGLOW, they are unique to this oil control primer, which is designed to minimize pores and keep them free from acne. Although the product seems to have a gray hue thanks to the inclusion of charcoal, the balm applies clear.

Image Credit: GLAMGLOW

Skincare-makeup Hybrids
Creating products that combine the benefits of skincare and makeup, offering consumers a multi-functional solution for their beauty routine.
Acid-based Formulations
Using various acids in skincare products to provide deep cleansing, exfoliating, and acne-fighting properties.
Oil Control Solutions
Developing innovative products that effectively minimize pores and keep the skin free from acne and excess oil.

Sectors Adopting This

Beauty and Cosmetics
Exploring the intersection of skincare and makeup to create new product categories and meet the evolving needs of consumers.
Skincare
Incorporating acid-based formulations into skincare products to offer enhanced cleansing and exfoliation options for consumers.
Personal Care
Developing new oil control solutions that address the specific concerns of individuals looking to keep their skin matte and free from breakouts.
SCORE
1.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 21%
Activity 2%
Freshness 9%

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