The Showcase Superlux Theater in Chestnut Hills, Massachusetts is an upscale
for the discerning moviegoer. Putting a sophisticated take on movie theater design, the stylish cinema features six screens, a bar and lounge, gourmet eats and unlimited free popcorn.
The Showcase Superlux boasts extra-wide leather seats with automatic reclining power, reserved seating and full in-seat service. Customers are able to order their desired dishes before the movie begins, while they also have the option of taking in a cocktail in the luxurious lobby lounge. A single ticket at the Superlux costs $25 but includes a $5 food and beverage voucher.
The Superlux's unique take on the movie theater experience is one that speaks to the consumer desire for hybridized retail services as well as customization.
Key Themes Behind This Trend
- Upscale Movie Theater Experiences
- Opportunity for theaters to offer a luxurious and customized movie viewing experience with gourmet food, comfortable seating, and in-seat service.
- Hybridized Retail Services
- Potential for combining retail and entertainment experiences to provide customers with a unique and memorable outing.
- Personalized Entertainment
- Growing demand for tailored entertainment experiences that cater to individual preferences and allow for customization.
Where This Applies
- Cinema
- Opportunity for movie theaters to reinvent the traditional cinema experience by incorporating upscale amenities and personalized services.
- Hospitality
- Hotels and resorts can explore offering upscale movie theater lounges as a unique guest amenity, providing a luxurious entertainment option.
- Restaurant
- Restaurants can consider adding movie theater lounges to their establishments, creating a hybrid dining and entertainment experience for customers.
