The Showcase Superlux Theater in Chestnut Hills, Massachusetts is an upscale
for the discerning moviegoer. Putting a sophisticated take on movie theater design, the stylish cinema features six screens, a bar and lounge, gourmet eats and unlimited free popcorn.
The Showcase Superlux boasts extra-wide leather seats with automatic reclining power, reserved seating and full in-seat service. Customers are able to order their desired dishes before the movie begins, while they also have the option of taking in a cocktail in the luxurious lobby lounge. A single ticket at the Superlux costs $25 but includes a $5 food and beverage voucher.
The Superlux's unique take on the movie theater experience is one that speaks to the consumer desire for hybridized retail services as well as customization.