Global's 'Supergirl' Flew All Over Toronto to Promote the New Show
Christopher Magsambol — November 6, 2015 — Marketing
References: grassrootsadvertising & marketingmag
An innovative marketing campaign by Canadian network Global saw one of its newest shows 'Supergirl' projected on buildings all over Toronto. The stunt saw a projection of its main character Supergirl, zooming through buildings and creating the visual effect of flying.
Toronto's Grassroots Advertising was behind the project and the team was inspired by a similar stunt, pulled off by Supergirl's parent network CBS, in New York. This type of advertising is quite unique for an out-of-home campaign, but utilizes elements of the show's narrative to help bring the character to life.
Aside from projections on buildings, the campaign was supplemented with interactive green screens, street teams, collateral handouts, photo walls and live-streamed video. Immersive and interactive marketing campaigns are now the new normal as consumers show that experiential promotional efforts resonate better than tradition modes.
Toronto's Grassroots Advertising was behind the project and the team was inspired by a similar stunt, pulled off by Supergirl's parent network CBS, in New York. This type of advertising is quite unique for an out-of-home campaign, but utilizes elements of the show's narrative to help bring the character to life.
Aside from projections on buildings, the campaign was supplemented with interactive green screens, street teams, collateral handouts, photo walls and live-streamed video. Immersive and interactive marketing campaigns are now the new normal as consumers show that experiential promotional efforts resonate better than tradition modes.
Trend Themes
1. Immersive Marketing Campaigns - Creating immersive and interactive marketing experiences that go beyond traditional modes can help businesses engage and resonate with consumers.
2. Projection Advertising - Using building projections as an innovative advertising method can capture attention and bring promotional content to life.
3. Experiential Promotional Efforts - Developing experiential promotional campaigns that offer interactive and engaging experiences can effectively connect with consumers.
Industry Implications
1. Advertising - The advertising industry can capitalize on projection advertising techniques to create impactful and attention-grabbing campaigns.
2. Entertainment - The entertainment industry can leverage immersive marketing campaigns to increase audience engagement and create memorable experiences.
3. Marketing - Marketing professionals can explore experiential promotional efforts to develop effective strategies for connecting with and influencing consumers.
2.2
Score
Popularity
Activity
Freshness