The Canadian marketing and communications company 'Cossette' has created what it's calling a super-ad that can apply to any product or service.
The commercial was created for Strategy Magazine's 'Agency of the Year' event where agencies come together and make lighthearted fun of the industry they work in. Cossette's super-ad prefaces itself by saying that it was designed as a response to the "wasteful" creative and planning process that's involved in creating commercials. The simple alternative is the super-ad which features a man and woman talking and during the points where their mouths are covered, a voice is dubbed over to talk about whatever product or service a company has paid to advertise.
This super-ad was created in jest and humorously pokes fun at the creative industry's tendency to repeat common tropes when marketing towards various demographics.
What's Driving This Trend
- Super-ads
- Creating super-ads that can be applied to any product or service disrupts the traditional creative and planning process.
- Simplified Advertising
- Using a simple alternative to traditional commercials disrupts the wastefulness of the creative and planning process.
- Humorous Marketing
- Incorporating humor into marketing campaigns disrupts the repetition of common tropes and engages audiences more effectively.
Who This Affects Most
- Advertising
- The advertising industry can incorporate super-ads to streamline the creative and planning process, saving time and resources.
- Marketing
- The marketing industry can benefit from simplified advertising methods to reach and engage targeted demographics more effectively.
- Creative Communications
- Incorporating humor into marketing strategies disrupts the traditional methods used by the creative communications industry for reaching diverse audiences.
