Cheerleader-Inspired Confections

These Playful and Fun Super Bowl Treats Will Steal the Show

Getting excited about the Super Bowl is something most people would identify with, but getting excited about Super Bowl treats is something I think we all would identify with. Especially when the treats are Super Bowl Pom Pom Cupcakes.

So if you're hosting a viewing party this year, how about you rework these cute concept Super Bowl treats into the menu with the help of LA-based Emily Schuman, creator of Cupcakes & Cashmere.

"I made white cupcakes and added nonpareils to make them feel a bit festive (just make sure to add a small amount and barely stir or else the color will bleed). I whipped up a classic buttercream and cut thin candy ropes to create the pom pom fringe," says Schuman.

The result is absolutely adorable!

Interactive Party Treats
Explore the trend of creating interactive and playful treats for parties, such as Super Bowl Pom Pom Cupcakes.
DIY Cupcake Decor
Discover the trend of DIY cupcake decorating, as seen with the use of nonpareils and candy ropes on Super Bowl Pom Pom Cupcakes.
Festive Food for Events
Embrace the demand for festive and themed food items for special events like Super Bowl parties.

Where This Applies

Baking and Confectionery
The baking and confectionery industry can take advantage of the trend of creating interactive and festive treats for parties.
Event Planning and Catering
Event planning and catering businesses can offer unique and thematic treats, like Super Bowl Pom Pom Cupcakes, for special events.
Food Retail and Online Delivery
Food retailers and online delivery platforms can tap into the trend of offering festive and interactive food options for customers hosting parties or attending events.
SCORE
2.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 26%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X