Super Bowl commercials are notoriously hilarious, innovative and ridiculously expensive. Miller High Life is hoping to go for the trifecta with a one-second ad that’s meant to be a budget-friendly but attention-grabbing campaign.
The ad stars Windell Middlebrooks, who told the Boston Herald that the shoot lasted 17 hours, with nary a break for a frosty brew in the cold New York weather. It looks like Miller High Life’s efforts will pay off. The ad campaign is one of the most-discussed Super Bowl commercials in the media this week.
Check out Middlebrooks’ introduction to the Miller High Life one-second ad above, and check out the outtakes that didn’t make the cut for the official Super Bowl commercials below: