The warm sunny days of summer are coming to an end, but one last drop of the season can be taken in with the 'I Scream Factory,' a summer photography series.
British Interior store Habitat opened the Platform Gallery in 2012 as an open space for rotating artists and designers to feature their work. The most recent occupants all share the common theme of ice cream, and their interpretations are exceptionally varied.
Many of the pieces are hybrid art and photography pieces and represent creative takes on the summertime favorite. Some images take the whimsical dessert to a more mature place, while others use elements of ice cream, like sprinkles, as the basis of their art.
The diverse range of images from the summer photography series is a fun and whimsical reminder of the season's end.
Key Themes Behind This Trend
- Hybrid Art
- The 'I Scream Factory' series blends art and photography, creating opportunities for creative and disruptive artistic expression.
- Matured Playfulness
- Some images in the 'I Scream Factory' series take a more adult perspective on a childhood favorite, showing the potential for creatively appealing to a wider demographic.
- Edible Art
- The use of ice cream and sprinkles as art supplies in the 'I Scream Factory' series presents opportunities for exploring the potential of food as a medium for art.
Where This Applies
- Art and Photography
- The 'I Scream Factory' series offers opportunities for artists and photographers to experiment with new creative approaches and mediums to express themselves.
- Food and Beverage
- The 'I Scream Factory' series demonstrates the potential for food and beverage companies to explore the intersection of food and art as a marketing opportunity.
- Retail and Marketing
- The 'I Scream Factory' series showcases the potential for retail stores and marketing campaigns to embrace playful and fun themes as a way to connect with customers.
