To kick off the launch of its brand-new online merchandise shop, The Honey Baked Ham Co. created a range of novelty products, including a summer hammock. The Honey Baked Hammock is just one product in the HBH Collection and this summer essential resembles a large-scale slice of prosciutto. Officially, the brand's hammock is launching on June 21st to coincide with the arrival of the first day of summer.
As an added bonus for the first five people who order the Honey Baked Hammock, Honey Baked is offering free two-day shipping so that relaxation can happen as quickly as possible.
Some of the other fun products in the HBH Collection include branded onesies, sweaters, hats, ham-scented candles and unconventional personal care products like eye masks and aromatherapy bath balls.
What's Driving This Trend
- Novelty Merchandise
- Disruptive innovation opportunity: Create unique and quirky products that resonate with consumers' sense of humor and desire for novelty.
- Branded Lifestyle Products
- Disruptive innovation opportunity: Extend brand presence by offering a range of lifestyle products that align with the brand's identity and appeal to target customers.
- Unconventional Personal Care
- Disruptive innovation opportunity: Introduce unconventional personal care products that provide a unique sensory experience and stand out in a crowded market.
Who This Affects Most
- E-commerce
- Disruptive innovation opportunity: Leverage the power of online shopping platforms to reach a broader audience with novelty merchandise and lifestyle products.
- Fashion/apparel
- Disruptive innovation opportunity: Collaborate with fashion brands to create branded clothing and accessories that cater to consumers' desire for self-expression and humor.
- Personal Care/home Fragrance
- Disruptive innovation opportunity: Develop innovative personal care and home fragrance products that offer unique scents and experiences, appealing to the growing interest in self-care.
