Kona Debuted the Comfort-Focused Kona GameDay Hammock
Grace Mahas — January 21, 2022 — Art & Design
References: KonaBrewingCo
Kona Brewing Co. recently announced the launch of a new Kona GameDay Hammock, a comfortable indoor seat for those looking to enjoy sports. GameDay Hammocks from Kona feature an ombre pattern of blue tones as a nod to the brand's flagship beer, Big Wave Golden Ale. In addition, the hammock is complete with a Kona bottle opener, ensuring users can easily open their next beverage.
“We are stoked to offer the ultimate game-watching seat for our ohana,” said Vanessa Bennett, Brand Manager of Kona Brewing Co. “Whether you’re cheering on your favorite team or just there for the commercials, Kona invites all of our fans to kick back, relax and enjoy the experience. One life, right?”
Kona’s GameDay Hammock is available for purchase online for $548.
Image Credit: Kona Brewing Co.
“We are stoked to offer the ultimate game-watching seat for our ohana,” said Vanessa Bennett, Brand Manager of Kona Brewing Co. “Whether you’re cheering on your favorite team or just there for the commercials, Kona invites all of our fans to kick back, relax and enjoy the experience. One life, right?”
Kona’s GameDay Hammock is available for purchase online for $548.
Image Credit: Kona Brewing Co.
Trend Themes
1. Comfort-centered Hammocks - Developing more comfortable hammocks that enhance user experience can revolutionize the hammock industry.
2. Branded Hammocks - Branded or themed hammocks can attract consumers based on their preferences and build a strong brand image for the company.
3. Innovative Add-ons to Hammocks - Integrating innovative add-ons like bottle openers, built-in speakers, or phone holders can create a unique selling proposition for a hammock company.
Industry Implications
1. Outdoor Furniture Industry - Creating new and innovative features for outdoor furniture, such as hammocks, can improve user experience and create a competitive advantage in the market.
2. Beer Industry - Collaborating with outdoor furniture companies to create branded products can attract more beer consumers and increase brand awareness.
3. Sports Merchandise Industry - Creating sports-themed furniture like Kona's GameDay Hammock can cater to fans and create a new line of products for sports merchandise retailers.
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