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Seltzer-Branded Reed Diffusers

The Kona Paradise in a Bottle is Now Available

— October 21, 2021 — Art & Design
Although fall is upon us, Kona Brewing Co. is supplying a tropical paradise atmosphere all year long with the launch of the Kona Paradise in a Bottle. The custom, limited-edition, one-of-a-kind reed diffuser set is inspired by the Tropical Punch flavor of Kona Spiked Island Seltzer.

The Kona’s Tropical Punch Spiked Island Seltzer will launch as a limited-edition home diffuser fragrance that delivers refreshing hints of black cherry, pineapple, vanilla bean, and tangerine. The new offering will include a premium glass diffuser bottle filled with 8oz of scented oils, wood reed sticks, and a fully branded box. In addition, the product contains no synthetic products, petrochemicals, alcohols, DPGs, parabens, SLS, or PEG's. It is also vegan and biodegradable, appealing to eco-conscious consumers.

Image Credit: Kona
Trend Themes
1. Seltzer-inspired Home Fragrances - Creating reed diffusers with scents inspired by popular seltzer flavors can appeal to conscious consumers all year round.
2. Limited-edition Customized Sets - Launching one-of-a-kind reed diffuser sets with customized fragrances, packaging, and branding can drive sales and increase brand loyalty.
3. Eco-conscious Product Offerings - Providing products that are vegan, biodegradable, and free from synthetic products can attract eco-conscious consumers and provide a differentiation factor in the market.
Industry Implications
1. Beverage Industry - The beverage industry can expand their product offerings by creating fragrance sets inspired by their popular drinks.
2. Home Fragrance Industry - The home fragrance industry can innovate by providing customized, limited edition sets with unique fragrances and packaging.
3. Eco-friendly Products Industry - Companies within the eco-friendly products industry can differentiate themselves in the market by offering products that are vegan, biodegradable and free from synthetic products.
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