The designs of the Spring/Summer 2018 collection by Paul Smith are modeled by Malgosia Bela and Ben Allen in a sandy photoshoot that captures the label's "sense of the unexpected." Riddled with vibrant colors and fantastically curated colorful flower prints, the silhouettes of the summer designs stand out in the intended black and white photography.
From "warm tropical shades" to "rich jewel tones," Paul Smith not only highlights sophistication, but also exaggerates the importance of playfulness and positivity. Each print ties into the thematic interrelationship between the summer designs and has a curious conceptual origin. The pattern on Paul Smith's classic Hawaiian shirt, for example, is a vibrant mixture of hand-drawn florals, corals and Japanese koi carp.
Photo Credits: Paul Smith
Key Themes Behind This Trend
- Vibrant Floral Prints
- Disruptive innovation opportunity: Developing eco-friendly and sustainable printing techniques for vibrant floral designs.
- Playful Sophistication
- Disruptive innovation opportunity: Creating interactive and customizable fashion pieces that combine sophisticated designs with playful elements.
- Conceptual Fashion
- Disruptive innovation opportunity: Exploring collaborations between fashion designers and artists to create conceptual and thought-provoking fashion collections.
Where This Applies
- Fashion Design
- Disruptive innovation opportunity: Incorporating technology such as 3D printing and augmented reality into the fashion design process.
- Printing
- Disruptive innovation opportunity: Developing advanced printing techniques that reduce environmental impact and offer customizable options.
- Art and Design
- Disruptive innovation opportunity: Creating interdisciplinary collaborations between artists and fashion designers to push the boundaries of traditional fashion.
