Young Italian designers Elena Pignata and Luca Sciascia present disguised ensembles in their Hedi&Claim Spring/Summer 2015 lookbook. Taking inspiration from the Dada art movement and the legacy of baroness Elsa Von Freytag, the collection catalog disguises its models with face-concealing masks that are the season's most fashion-forward and creepy accessory.
Much like contemporary Dadaists, the creators of Hedi&Claim highlight the relationship between humor and extravagance in the world of fashion. This notion is a result of over-the-top fashions that utilize a great amount of creativity while offering little or no practicality.
The Hedi&Claim Spring/Summer 2015 lookbook merges the wearable with the conceptual, tying together looks with its repeated mask accessories that are made from a mix of colored fabrics and wood.
What Makes This Trend Stand Out
- Disguised Ensembles
- Disruptive innovation opportunity: Creating fashionable clothing that incorporates face-concealing masks as a unique and creative accessory.
- Humor and Extravagance
- Disruptive innovation opportunity: Designing over-the-top fashions that prioritize creativity over practicality, appealing to fashion-forward consumers.
- Conceptual Wearable Fashion
- Disruptive innovation opportunity: Developing clothing collections that blend conceptual elements with wearable designs, offering a unique and artistic approach to fashion.
Sectors Adopting This
- Fashion Design
- Disruptive innovation opportunity: Utilizing innovative materials and concepts to create fashion-forward clothing that pushes the boundaries of traditional design.
- Art and Fashion Collaboration
- Disruptive innovation opportunity: Fostering collaborations between artists and fashion designers to create visually stunning and conceptually driven fashion collections.
- Accessory Design
- Disruptive innovation opportunity: Exploring the creation of unique and eye-catching accessories, such as face-concealing masks, that push the boundaries of traditional accessory design in the fashion industry.
