Taking the genre of interactive installations, the Submergence Project By Squidsoup immerses visitors into a hypnotic reality.
Digital arts collective group Squidsoup consists of artists Anthony Rowe, Gaz Bushell, Chris Bennewith and Liam Birtles. These talented professionals work to create installations that stimulate all of the senses. The Submergence project is the culmination of the group's research on "interactive media experiences that occupy physical space" over the span of five years.
The result is a dreamlike mixed reality experience that allows visitors to get completely lost in the a physical-virtual world. Screen pixels are represented by 8,064 points of light that are responsive in the installation's walk through space. The Submergence Project By Squidsoup not only makes for a remarkable interactive experience, but is also a statement on the increasingly more seamless marriage of the digital and physical worlds.
What's Driving This Trend
- Mixed Reality Installations
- The use of mixed reality installations to provide sensory immersive experiences.
- Hypnotic Reality
- Creation of installations that immerse visitors into a hypnotic reality.
- Physical-virtual World
- Blending of physical and virtual worlds to create interactive media experiences that occupy physical space.
Who This Affects Most
- Art and Entertainment
- Opportunity for artists and designers to showcase their skills in creating immersive installations.
- Tourism
- Using mixed reality installations to create a unique and memorable tourist experience.
- Advertising and Marketing
- Opportunity for companies to create an interactive and engaging marketing campaign through mixed reality installations.
