Google recently introduced a new feature within its Image Search called 'Style Ideas' that shows inspiration, potential product uses and even similar products that may also be of interest.
In the past, Google's Image Search has offered a quick way for consumers to be directed to a retailer's product page, but Style Ideas has the potential to convert web browsers into shoppers.
In a recent blog post announcing the new feature, Google demonstrated that an Image Search for a handbag would be accompanied by comparable products, as well as a variety of lifestyle shots of people wearing the bag. In a sense, this last feature reminds of Pinterest boards, where users are able to collect inspiration for a product that's on their wish list—but no work is required, as a group of ideas is already at their fingertips.
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