This PVC Stussy Welcome Mat is the perfect way to add a bit of personality to any home entrance. Utilizing the brand's instantly recognizable signature font, the welcome mat simply states "Welcome," making it a relatively subtle nod to the Laguna Beach brand founded by Shawn Stussy in the 1980s. The Instagram-friendly mat is weather resistant and boasts a three-dimensional textured surface to help clean off one's shoes.
The Stussy Welcome Mat is a great example of the mainstreaming of streetwear brands expanding their offerings from tee shirts and simple accessories to lifestyle products and even home goods. Outside of streetwear, brands across the map, including Oak + Fort, H&M and Amazon, are expanding into the lifestyle arena with home decor items.
Image Credit: Mr Porter
Why This Trend Is Growing
- Mainstreaming of Streetwear Brands
- The expansion of streetwear brands into lifestyle products and home goods presents disruptive innovation opportunities in the fashion industry.
- Expansion of Brands Into Lifestyle Arena
- The trend of brands like Oak + Fort, H&M, and Amazon expanding into home decor items creates disruptive innovation opportunities in the retail industry.
- Weather-resistant Home Decor
- The increasing demand for weather-resistant home decor items, like the Stussy Welcome Mat, presents disruptive innovation opportunities in the home goods industry.
Industries Being Reshaped
- Fashion Industry
- The expansion of streetwear brands into lifestyle products presents disruptive innovation opportunities in the fashion industry.
- Retail Industry
- The trend of brands expanding into home decor items creates disruptive innovation opportunities in the retail industry.
- Home Goods Industry
- The increasing demand for weather-resistant home decor items presents disruptive innovation opportunities in the home goods industry.
