Vintage Campsite-Inspired Seats

The Studiopepe Sling Chair For Ethimo Calls to Mind the Late-1970s

The Studiopepe Sling Chair For Ethimo has been designed as an inaugural furniture piece from the design studio for the furniture brand that would provide consumers with a vintage-inspired piece for their collection.

The chair maintains a canvas construction that's paired with a steel frame and calls to mind late-1970s aesthetics for a look that would appear right at home on a campsite from yesteryear. The chair is designed for placement outdoors, but shows promise as an indoor piece for relaxed interiors where a laidback aesthetic would appear right at home.

The Studiopepe Sling Chair For Ethimo was displayed at the Salone Del Mobile 2021 as part of the brand's latest collection alongside a matching coffee table. Designed by Arianna Lelli Mami and Chiara Di Pinto, the chair is presently observed in two colors including black and sand.

Image Credit: Ethimo

Vintage-inspired Outdoor Furniture
There is a disruptive innovation opportunity to create a line of outdoor furniture that is designed for comfortable outdoor living, but also appeals to vintage and retro aesthetics.
Canvas Furniture
There is a disruptive innovation opportunity to explore the use of canvas in furniture design, as it provides a durable and versatile material that can be used indoors and outdoors.
Campsite Aesthetics in Interior Design
There is a disruptive innovation opportunity to create interior design products and services that incorporate campsite and outdoor aesthetics into relaxed and comfortable interiors.

Who This Affects Most

Outdoor Furniture
The outdoor furniture industry can explore the use of vintage and retro aesthetics as well as durable and versatile materials like canvas to create innovative and unique product lines.
Furniture Design
The furniture design industry can explore the use of canvas in furniture design for both indoor and outdoor use, opening new possibilities in terms of texture and durability.
Interior Design
The interior design industry can explore the integration of campsite aesthetics and outdoor design elements into relaxing and comfortable interiors, creating unique and playful spaces.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 38%
Freshness 11%