Object-Propping Pencil Cases

Staples' Student Pencil Case Doubles as a Stand for Mobile Devices

Now that the use of phones, tablets and other mobile devices are just another part of student life, Staples developed a novel student pencil case that lends a helping hand to technology.

The 'Big Props Pencil Case' is triangular in shape, so that it can provide support to devices in the same way as a tablet stand would. The multipurpose pencil case has appeal to students of all ages, since it would be ideal for use with technology in the classroom when permitted, as well as at home for studying.

As well as being useful for propping up digital devices, the clever student pencil case is also a great low-tech tool to keep the pages of a book open while reading.

Multipurpose Stationery
The development of stationery items with dual purposes for the tech-savvy generation.
Device-prop Accessories
Development of accessories such as pencil cases and covers that facilitate device propping.
Convergence of Tech and Traditional Tools
The development of products that combine low-tech and high-tech functionality

Where This Applies

Education Supplies
Innovative stationery to facilitate studying and learning
Tech Accessories
The development of accessories to enhance the user experience of digital devices
Book Accessories
Innovative products that enhance the reading experience, such as page-holders and bookstands.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 31%
Activity 15%
Freshness 8%