Flexible Wall Units

Stretch Shelves are Made From Expandable Rubber Bands

The Stretch Shelves by Pete Oyler are flexible and expandable rubber bands that stretch over aluminum pegs to create different shapes.

Pete Oyler wanted to “incite playful curiosity and imaginative pause” through the Stretch Shelves. The actual shelves are made from cast rubber, which serves as durable storage while being elastic and bendable.

These units are not only great for a kid’s room, but also makes for a nice pop of color in a den, library or work space.

Flexible Storage Solutions
Exploring the use of expandable rubber bands in creating flexible and versatile storage units.
Playful and Imaginative Design
Incorporating elements of curiosity and whimsy into functional furniture through stretchable shelves.
Colorful Accent Pieces
Integrating vibrant and eye-catching expandable rubber shelves as decorative elements in various settings.

Who This Affects Most

Furniture Manufacturing
Opportunity to innovate by incorporating flexible and stretchable materials into the production of storage units and shelves.
Interior Design
Disruptive potential in introducing playful and imaginative stretchable storage solutions as unique design elements in commercial and residential spaces.
Home Decor Retail
Exploring the market demand for colorful expandable rubber shelves as trendy accent pieces for home decoration.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 24%
Activity 43%
Freshness 8%