In an effort to provide its customers with a unique online shopping experience, Kaan’s Kaashandel, a cheese shop in the Netherlands, opened the 'Stream Store' -- a five-day livestreaming event, which offered the consumers an opportunity to engage with the brand without leaving their home.
The livestreaming service functions to allow customers to engage with the store's employees as if they were in the physical space. Individuals can ask questions, place orders, as well as receive tips and insights on the store's products with more personality than a standard webpage can provide.
Through the implementation of this technology, Kaan’s Kaashandel is providing the consumer with the convenience of face-to-face interaction and the ease of online shopping.
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