Strategy Magazine, a Toronto magazine, has given the world this wonderful celebration of marketers the world over. Created by Open creative shop, The Marketers’ Anthem is a humorous and triumphant nod to the innovations and successes of marketing in the business world. From successfully selling toilet paper and male enhancement to creating online communities based on a single product and letting us ‘friend’ a cookie on Facebook, marketers have turned social media platforms into prime advertising space.
The Marketers’ Anthem from Strategy magazine lauds the efforts of these consumer whisperers and brand guardians and reflects on powerful and sometimes silly effects marketing has on us as consumers. The ad also makes fun of the habit of marketers of using abbreviations to speed up conversation and save time, making this a fun clip for both sides of the marketing world.