Fashion is always pushing the boundaries and this strange runway show definitely does that. The show features work from Iris Van Herpen and there are models that are vacuum-packed, sealed in and displayed on stage.
Sometimes in fashion, the show takes over the clothes, and this is one of those cases. The French designer even said that it was hard to keep eyes on the actual clothes because of the success of the vacuumed models on stage.
The models seem frozen in time as they hold very reserved poses in the packaging. There was a question of discomfort and while the idea wasn’t dispelled, the models seem to feel it was worth it to get the desired effect. There were also tubes in the packaging that made it easy for the models to breath. It was a strange runway show but definitely memorable.
What Makes This Trend Stand Out
- Vacuum-packed Models
- The use of vacuum-packing technology to create unique and visually striking runway shows.
- Fashion as Performance
- The shift towards fashion shows that prioritize spectacle and visual impact over showcasing the actual clothes.
- Unconventional Runway Presentations
- The exploration of alternative ways to present fashion, breaking away from traditional catwalk formats.
Sectors Adopting This
- Fashion and Apparel
- Opportunities to experiment with unconventional runway presentations to generate buzz and differentiate brands.
- Event Planning and Production
- The demand for creating unique and memorable fashion shows that captivate audiences and generate media attention.
- Packaging Technology
- Potential for specialized vacuum-packing solutions designed specifically for fashion-related applications.
