Japanese fashion brand UNIQLO has created an animated story for their new global website.
The 'Introduction to UNIQLO' story shows what the brand is and what it does. The new summer collection is showcased at the same time as the video transitions between story, images and products.
The clothes in this unique UNIQLO story are showcased in a shifting motion of style and colour.
Implications - While the majority of brands have personal websites, it takes more than just showcasing new collections to entice potential consumers. The power of social media and interactive technology has brought on new marketing strategies that bridge a connection between shoppers and the brand. This increases interest and it demonstrates just how effective the entertainment element of the Web is when it comes to attracting consumers.