In creating this designer retail space, the firm Storey Studio aimed to "challenge the consumer perspective" by finding new ways to display and integrate products into the store.
The space was designed for Hermes in Seattle and right off the bat, it is able to portray the same sense of luxury that the brand itself is associated with. The bright store features white backdrops with pillars in a gradient orange color – the same color that has become the brand's signature. The store's items are displayed in sculptural architectural structures that created a youthful and interactive space for consumers.
By making a space that is equal parts interactive and sophisticated, Storey Studio managed to create a designer store that is playful without being kitschy.