In creating this designer retail space, the firm Storey Studio aimed to "challenge the consumer perspective" by finding new ways to display and integrate products into the store.
The space was designed for Hermes in Seattle and right off the bat, it is able to portray the same sense of luxury that the brand itself is associated with. The bright store features white backdrops with pillars in a gradient orange color – the same color that has become the brand's signature. The store's items are displayed in sculptural architectural structures that created a youthful and interactive space for consumers.
By making a space that is equal parts interactive and sophisticated, Storey Studio managed to create a designer store that is playful without being kitschy.
Why This Trend Is Growing
- Interactive Retail Spaces
- Creating retail spaces that integrate products in sculptural architectural structures and offer interactive experiences for consumers.
- Youthful Luxury
- Combining elements of youthfulness and luxury in store design to attract a younger demographic while maintaining a high-end brand image.
- Brand Signature Colors
- Using a brand's signature colors as design elements in retail spaces to evoke brand identity and recognition.
Industries Being Reshaped
- Luxury Retail
- Implementing innovative store design concepts in luxury retail spaces to enhance the customer experience and differentiate from competitors.
- Architecture and Design
- Exploring new approaches to integrating products into architectural structures to create unique and visually appealing retail spaces.
- Fashion and Lifestyle Brands
- Incorporating interactive and playful elements in store designs for fashion and lifestyle brands to attract younger consumers seeking immersive shopping experiences.
